Driving Traffic to Your Website

When you first launch an internet business the hardest thing to do is drive traffic to your site.  You can have the best product in the world but if no one comes to your site then your product really isn’t the best. The million dollar question is how you drive traffic to your site.

That’s the question my partners and I were asking each other today.  We launched a social networking site for entrepreneurs on June 3rd, www.Goldstacks.com , and we are still trying to drive a steady stream of traffic to the site daily.    Keeping things in perspective is important to remember because the chance of you creating a website and having 1,000’s of visitors after the first couple of weeks are a stretch.  What do you do if you have 100 visitors to your site instead of 1,000?  If your expectations are out of whack than you probably get really frustrated and quit.

That is where having a well thought out strategy comes into play.  If you have a limited budget then it is tougher and takes more time and patience to become successful in driving traffic but it is possible.  We have done the basics of web 2.0 marketing for our site.  We have all joined the social networking sites; MySpace, Facebook, LinkedIN, and Twitter.  We have a blog that we post to Monday through Saturday.  We answer questions on different blogs and forums.  We also used social bookmarking to promote our site.  There are other 2.0 marketing strategies that we are working on and will be implementing within the next month.

I guess my whole point of this little article is to have patience in your marketing efforts.  Most small business owners like us don’t have a lot of capital to pour into marketing.  If you are like us then you just have to use a consistent and persistent strategy of getting your site out there.  It is a tough process, and not as easy as flipping a switch.  You always have to be willing to test different ideas for your marketing to be successful.  If something doesn’t work then try something else.  It will be frustrating at times but remember to have fun because if you don’t have fun with your business then it just becomes another job.

Wishing you the best!

Rick Hyde

Explore posts in the same categories: Small Business

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